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Dr. Ginger's Activated Coconut White Charcoal Tooth Powder Product shown in rendering with splash of white powder surrounding product

If you spend time in wellness or beauty circles, you’ve likely encountered a few arguments for swapping your toothpaste for a tooth powder. But are there real benefits behind the hype? If you’re curious about tooth powder’s rising popularity, read on to get down to the nitty-gritty (and to find out if tooth powder is actually gritty).

 

Is tooth powder just an influencer-fueled trend?

Tooth powder may be getting a lot of hype online, but the product made its debut well before the era of influencers. Its origins have been traced back to ancient Egypt, Greece and Rome, when ingredients like ox hoof ashes, ground bones and oyster shells were part of the formula. Turns out, there was a lot of wisdom in the ancient dental practice—though we’re happy to report the ingredient list has evolved since Cleopatra’s time.

 

So how does tooth powder work?

Several studies point to tooth powder’s stain-lifting and bacteria-fighting superpowers, suggesting that it may be more effective at removing plaque than traditional toothpastes.

Many formulas boast activated charcoal as a star ingredient. Charcoal tooth powder binds with and removes toxins and stains with fewer ingredients, making it a cleaner option.

 

Charcoal? That sounds like a gritty mess.

Picture a mouthful of charcoal, and “pearly whites” aren’t the first words that come to mind. While the beautifying benefits of activated charcoal are many, it’s hard to imagine an appealing wellness routine that involves applying black gunk to your teeth. 

That’s why we’ve developed a tooth powder formula that eliminates the mess from the cleaning process. Our formula uses activated White Charcoal, which is made by slowly burning coconuts at a low temperature, then finishing them with a burst of high heat before cooling. By incorporating White Charcoal, our low-abrasion, tooth powder delivers all the whitening, polishing and detoxifying advantages of activated charcoal, without the yuck-factor.

 

Will using a tooth powder still give me that minty-fresh feeling after brushing?

Breathe easy—we wouldn’t deprive you (or your loved ones) of that! Some tooth powders receive discouraging flavor reviews, but our new coconut-mint tooth powder formula proves that toothpaste doesn’t hold a monopoly on clean scent and delightful taste. 

We’ve formulated our tooth powder with all natural, breath-freshening ingredients like peppermint, coconut, and also with Xylitol, a natural sweetener that gives bacteria the one-two punch.

Woman smiling after brushing her teeth with Dr. Ginger's Activated Coconut White Charcoal Tooth Powder

 

Is tooth powder environmentally friendly?

Tooth powders are where stain removal meets sustainability, crafted with natural ingredients that are good for you and the environment. 

Our tooth powder’s environmental benefits also extend to our packaging. The powder is sold in a small glass jar with a bamboo lid, which we encourage you to reuse. Refills for your jar arrive in recyclable packaging. For those looking to implement a clean beauty routine that minimizes plastic waste, tooth powder is an easy sustainable swap. 

 

Is tooth powder cost-effective? 

With a powder, you’ll likely get more brushes for your buck. A little goes a long way—just a pinch of powder on a damp toothbrush is all it takes to complete your brushing routine. (And For travelers—especially backpackers—tooth powder is also a lighter and more compact option.) 

The activated White Charcoal in our tooth powder also offers a gentler, healthier and less expensive path to whiter teeth than the bleaching tray.

 

I want to try it! Where can I find your formula?

Dr. Ginger’s Activated Coconut White Charcoal Tooth Powder will be available in our online store beginning in March 2020.